Our Story

Celebrity dentist, Dr Uchenna Okoye, believes that a perfect smile is one that enhances your natural beauty, rather than creating an artificial look. With over 25 years of experience in creating beautiful smiles, Dr Uchenna understood the transformational power of a confident smile. She treats her patients as guests, with personalized care and attention, and a relaxing, welcoming environment at her clinic, London Smiling.

Where it all began

One day, while traveling to the US, the airline lost Dr Uchenna's luggage, leaving her stranded without her trusted teeth whitening products. As she navigated the confusing array of products on the market, she realized that choosing the right oral care products was often a daunting task for people. She decided to create a brand that not only simplified the selection process but also made it an enjoyable, luxurious experience.

And so, MYSMILE by Dr Uchenna was born - a range of teeth whitening products that combines the best ingredients with beautiful design, creating an oral care experience as enjoyable as a facial. Dr Uchenna's big idea was to help more people experience the beauty of a smile and to make every morning a ritual of self-care.

Take the guesswork out of caring for your teeth

Dr Uchenna's mission is to take the guesswork out of oral care by offering a range of products that are effective, easy to use, and visually appealing. She understands that small daily choices, like our diet and oral care routine, can have a significant impact on our overall health and well-being.

MYSMILE by Dr Uchenna products are designed to be an extension of your self-care routine, with a focus on creating a positive oral care experience that enhances your natural beauty. Dr Uchenna believes that when you take care of your teeth, you smile more, and when you smile more, you release your inner beauty.

Put your best smile forward

So why should you care about MYSMILE by Dr Uchenna? Because it offers an oral care solution that is effective, enjoyable, and created by a dentist you can trust. With MYSMILE by Dr Uchenna, you can experience the transformational power of a confident, beautiful smile every day.

A unique look

Innovation and design are at the heart of everything we do and we wanted something that would reflect sunshine and an ultimate joyful expression. We sought inspiration from Dr Uchenna’s African roots with wax print patterns called Plaque-plaque. Tooth care can indeed be beautiful.

Planet friendly


We want to make each time we brush a chance to make the world a little happier and that is why we make every effort to ensure our packaging is always made with recycled or recyclable material. These seemingly little things can make a big difference for a happy planet.