Dentist Formulated

by an expert Cosmetic Dentist you can trust for a naturally brighter smile – Dr. Uchenna Okoye

Made in the UK

With the very best globally-sourced ingredients.

Vegan

Excludes all forms of animal exploitation

Contains pure essential oils

A cool soft mint that isn’t harsh on the tongue

Recycled Board

Recycled Board for an eco-friendly and sustainable solution


Luxe dental beauty on the go

Instantly boost your smile anytime, anywhere


Just Click & Brush

Instantly give your teeth a
brighter look when you need it most.

Touch Up Tips

Instantly boost your smile by simply drying your teeth with a paper towel and applying directly onto the tooth.

For special occasions, begin treating everyday for a week before your event.

Unleash your inner dazzle

Safe for enamel and gums

Frequently Asked Questions



Customer Reviews

Based on 8 reviews
75%
(6)
0%
(0)
25%
(2)
0%
(0)
0%
(0)
J
June Pearce

Not for me,

C
Claire Cronin
More of a shine than whitening

Bought this pen after seeing a post on instagram and after reading some reviews.
The pen arrived quickly, looks very sleek and is easy to use.
Would prefer bristles a different colour as both being white makes it hard to see how much product you’ve twisted out , if any.
I’ve used it quite a lot and noticed no whitening difference. It simply shines your teeth for a short while and makes your mouth taste minty. Was very disappointed.

J
Jane Butler
Great

Love this pen

T
Tracy Gregory

Love this product and the fact they use Royal Mail

D
DONNA BALDACCHINO
I have gum disease but this toothpaste is lovley I've

I have gum disease but this toothpaste is lovley I've noticed my teeth are looking better and my mouth feels so fresh after using this it's so nice