Dentist formulated

by top cosmetic dentist you can trust

Made in UK

by an expert Cosmetic Dentist you can trust for a naturally brighter smile – Dr. Uchenna Okoye

Vegan

Excludes all forms of animal exploitation

Contains pure essential oils

A cool soft mint that isn’t harsh on the tongue

Recycle ready

Recycled board and recyclable components

Cruelty free

Never tested on animals

What's in

What's out


Our Whitening Toothpaste is great at Whitening, but it also offers a whole lot more.

•Fights cavites, Reduces plaque and tartar
•Strengthens enamel


Frequently Asked Questions



Customer Reviews

Based on 25 reviews
92%
(23)
0%
(0)
0%
(0)
0%
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8%
(2)
M
Marie Wardle
First class toothpaste

Excellent toothpaste and it freshens your breath for the day.

D
Diana Milsom
Toothpaste

I think this product is brilliant, this is why I buy masses of it !

C
Carole Leonard
Great stuff

Absolutely love this toothpaste - wouldn’t use anything else.My chemo ravaged teeth are looking much better now thank you.

S
Stephanie Housley
Me

This is a great product

T
Tracy Gregory

Love this product