Dentist formulated

by top cosmetic dentist you can trust

Made in UK

by an expert Cosmetic Dentist you can trust for a naturally brighter smile – Dr. Uchenna Okoye

Vegan

Excludes all forms of animal exploitation

Contains pure essential oils

A cool soft mint that isn’t harsh on the tongue

Recycle ready

Recycled board and recyclable components

Cruelty free

Never tested on animals

What's in

What's out


Our Whitening Toothpaste is great at Whitening, but it also offers a whole lot more.

•Fights cavites, Reduces plaque and tartar
•Strengthens enamel


Frequently Asked Questions



Customer Reviews

Based on 29 reviews
86%
(25)
0%
(0)
3%
(1)
0%
(0)
10%
(3)
M
Marie Wardle
First class toothpaste

Excellent toothpaste and it freshens your breath for the day.

H
Helen Lavelle
Not working

It’s not working for me. I’ve seen no improvement in the whiteness of my teeth. The toothpaste is very expensive.

G
Geraldine Smith
Nice

Nice tasting toothpaste. Doesn't leave a residue in mouth. I feel it's helping my mouth and gums feel better but not convinced on it's whitening properties. This is my third tube used twice a day. I will continue to order as it seems to suit me.

J
Jan Jakins
Excellent product.

Will purchase again.

O
Olivia Riley-Wallace

I think my teeth looks whiter since I've been using this